Leading intelligent and luxury mobility provider uses AWS to power its intelligent driving platform, innovate new connected vehicle services, and expand globally.
At AWS re:Invent, Amazon Web Services (AWS), today announced that Lotus Technology (“Lotus”), a leading global intelligent and luxury mobility provider, has chosen AWS as its preferred cloud provider to help support its development of intelligent, luxury car experiences.
The automaker will use AWS to implement its Vision80 Strategy, a plan to transform the company into a global luxury technology brand by 2028.
With more than 70 years of racing heritage and automotive leadership, Lotus offers market-leading standards in performance, design and engineering. Lotus is dedicated to delivering luxury electric vehicles, with a focus on developing next-generation electric and digital technologies. Lotus will apply AWS technologies, including Internet of Things (IoT), analytics, machine learning, and generative artificial intelligence (AI), to develop and deliver connected features, such as autonomous driving solutions, immersive infotainment, and hyper-fast vehicle charging.
Advancing autonomous and connected capabilities for vehicles
Lotus runs its ROBO Soul self-driving software stack on AWS, enabling cars and trucks, including Lotus next-generation electric vehicles, to automatically perform tasks such as parking and highway driving. Using AWS, Lotus also developed ROBO Galaxy, a platform of intelligent driving tools, to help fleet managers increase the efficiency and accessibility of autonomous vehicles in international markets. Lotus leverages Amazon Redshift and Amazon Managed Streaming for Apache Kafka (Amazon MSK) to create their intelligent driving tools and uses Amazon Glue for data integration. AWS enables Lotus to analyze crucial information—such as real-time maps, traffic conditions, and driver behavior—to help enhance their intelligent driving system’s capabilities and help support a safer driving experience. For example, Lotus’ driving system uses technologies, including AWS, to automatically brake if an object is too close to the front of the vehicle.
Lotus Connect, Lotus’s connected-vehicle platform, runs on AWS and provides Lotus customers with remote vehicle control, real-time status monitoring, geofencing, and stolen-vehicle tracking to enable smarter, safer, and more convenient driving experiences. For example, the system provides ongoing monitoring that proactively sends driver notifications, automatically detects maintenance issues, and summons roadside assistance for on-demand help. Lotus Connect uses Amazon Elastic Kubernetes Service (Amazon EKS) to quickly deploy, manage, and scale containerized application. The connected vehicle platform’s autonomous driving module processes sensory input to understand the driving environment and help drivers make decisions, reducing deployment time from six months to two weeks. Additionally, using Amazon Aurora, a high-performance relational database service with more than 99.99% availability, Lotus achieves application latency of less than 2.2 seconds for its Lotus Digital Key, a next-generation car key that can be accessed from drivers’ Apple Wallets. Drivers can share their digital key with family and friends, as well as lock, unlock, and start their vehicle from their iPhone or Apple Watch without an internet connection or physical key.
Personalizing driver experiences and vehicles
Lotus uses AWS analytics to gain business insights, analyze car buying, and make tailored purchasing recommendations. Using Amazon CloudFront, AWS’s content delivery network, Lotus offers real-time 3D vehicle rendering for personalized customization and an immersive car-buying experience. This enables Lotus to suggest and preview new model configurations in 3D, giving customers an idea of how their cars would look with distinctive accessories, colors, and trim packages, including a curated selection of limited-edition designs sourced from collaborations with partners, artists, and luxury brands.
“AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars, and personalized experiences,” said Bo Li, vice president of Lotus Technology. “We are excited to work with AWS to apply new technologies like generative AI, which will help us improve Lotus’ automated driving capabilities, develop more responsive customer service, and improve driver satisfaction. We look forward to deepening our partnership to create an enhanced and more responsive in-vehicle experience.”
“The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development,” said Ozgur Tohumcu, general manager, Automotive & Manufacturing, AWS. “Working collaboratively, AWS will help Lotus as they continuously innovate on more personalized, connected, and intelligent in-vehicle experiences.”
“We look forward to continuing our collaboration, applying generative AI to help drive efficiencies and bring new connected car capabilities, enhanced vehicle features leveraging self-driving capabilities, and elevated driving experiences.”
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